SOJOS has been in business for seven years since it made its first appearance on Amazon. They started selling sunglasses at first and gradually moved on to other eyewear such as blue light blocking glasses, kids’ sunglasses, etc. They are one of the industry’s leading brands, with numerous accomplishments on their log and more on the way.
But what inspires SOJOS to be a great business is not the stats or fame or achievements. It is something that must be a precedent-setting for many other local or global companies as well.
The secret of success lies in their brand values.
The brand values associated with SOJOS were envisioned when one of its founders decided to take some time off work to focus on herself and explore everything around her during vacation. As she roamed around, she noticed how her accessories added to her confidence and charisma. Even the tiniest of the details of her accessories called for her attention, and she reciprocated.
She decided to extend that feeling of sheer confidence and empowerment to others. She assembled a team of experts comprising men and women who would contribute to the cause and her newfound passion for accessories.
Vision, purpose, passion, and dream these four elements became the cornerstones of what is now known as SOJOS, one of the world’s most successful businesses and a leading eyewear brand in the industry.
It is offering its products on Amazon as well as on its website. On Amazon, where it sells sunglasses, it’s one of the bestseller brands in the fashion industry. On the other hand, its website is an e-store that mainly provides prescription glasses for people with eyesight problems.
The eyewear SOJOS sells on their website includes eyeglasses, sunglasses, cateyes glasses, reading, and blue-light-blocking glasses. Designed creatively in multiple shapes, these durable and quality products are available at quite attainable price rates.
For example, this circle-shaped, royal-designed glasses named flicker is a favorite product among ladies, and it’s available at $10 only. SOJOS product chain is replete with such attractive and charming eyewear.
SOJOS is set on a mission to help girls and women to feel confident and empowered through their accessories. It wants every girl to have the ability to have as many sunglasses as she wants. It believes that different outfits for different occasions warrant suitable and matcheable sunglasses or eyeglasses. The brand is looking forward to expanding its products chain to other fashion accessories besides eyewear.
SOJOS, being a high-quality brand, is affordable and attainable for people belonging to different classes. Usually, when we find perfect sunglasses for ourselves, we fall short on price. However, SOJOS has ensured that no one comes across that situation while dealing with them.