Maintaining sound financial practices is crucial for small, developing businesses. Unlike big companies, small businesses do not have enough capital to support expensive accounting resources. What they require are sustainable financial plans that produce sure results.
Jayanthi Ganapathy, an accomplished accountant with nearly 15 years of experience in the industry, founded her company FinAccurate to help small business owners understand their company’s financial ins and outs. Under Jayanthi’s leadership, FinAccurate has transformed developing start-ups’ accounting by making Fortune 100 companies’ best practices accessible to them.
Growing up in a middle-class family in the developing nation of India, Jayanthi quickly grew to realize the value of making sound financial decisions. Having a knack for numbers and calculations from a young age, she decided to study Accounting at university, landing a job as a Financial Accountant at a multinational company after graduation.
Given her skill in handling large-scale accounts, Jayanthi got transferred to the company’s international branch. In such a massive setup, Jayanthi grasped the enormity of the gap between the practices of big corporations and small businesses. Lack of money and the unavailability of top-notch sources contributed to broadening this gulf. Knowing the struggle of surviving with limited support and means, self-made Jayanthi founded FinAccurate in 2015 with a mission to empower other start-ups.
FinAccurate offers bookkeeping and accounting consultations to small-scale companies, with services including budgeting and reporting, payroll support, and more. Their main goal is to generate revenue and reduce taxes and other expenses via legal channels. Small-scale, struggling start-ups can easily afford Jayanthi and her team’s expertise. During the eight years since its creation, FinAccurate has helped many novice clients and companies achieve financial goals by streamlining their accounts with the latest strategies.
Massachusetts Bible Society is one small company that benefited immensely from FinAccurate’s services. Anne Robertson, the executive director of the venture, appointed Jayanthi’s firm to provide professional solutions to their accounting problems. In the first six months, FinAccurate was able to automate the company’s financial records for accurate reporting with quarterly reviews and more. They also put payroll accounting and employee benefits payments in order.
Anne defines FinAccurate’s services as exceptional, testifying that “Jay and her team at FinAccurate were a stellar hire… Jay’s honesty and integrity are impeccable, and she was always quick to respond to questions, re-organize the presentation of our accounts if needed, and dig until we found the issue on the rare occasions that something didn’t reconcile. Jay helped us get our PPP loan quickly in the first round, well before other groups of our type had a clue what to do, and she was always up to date on any regulatory changes or other financial matters that might have affected us.”
Jayanthi also provides a collection of accessible sources for companies and individuals, listed conveniently on the company’s website. For her efforts in empowering small businesses, Jayanthi was named to the National Small Business Association (NSBA) Leadership Council in 2022, joining their Taxation and Economic Development Committee. Through NSBA, she plans to take critical issues faced by small businesses to Congress, opening conversations around topics such as tax reforms, capital access to small businesses, and more.
Jayanthi is truly a gem for her efforts to make the lives of small business owners easier – reaching the top and still extending a helping hand to others is a true mark of a refined person.
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