For any brand to attract customers or its target audience, it should do something phenomenal and undeniably different. For fraternities and sororities, it came in the form of My Greek Boutique – a Greek paraphernalia company offering apparel and accessories for a range of houses all over the United States. With the efforts of its owner, Jazmine Humphrey, the brand has attracted customers and made a name for itself as a quality-driven company.
Founded in the hometown of its creator, Little Rock, Arkansas, Jazmine started My Greek Boutique as a dropship company on Etsy while working as a registered nurse and raising her daughter, Madisyn. Amidst all this, My Greek Boutique began to earn its reputation, and this positive reinforcement was exactly what she needed to transform the company into retail.
Since then, My Greek Boutique has been the emerging destination that numerous Greek letter organizations visit and respect. Here is how she did it:
Never compromise quality
Jazmine’s quality-driven products enabled her to turn her dropship company into a retail and online store. That element of My Greek Boutique is still intact and thriving like never before. Despite offering a variety of products, from apparel to accessories, all the merch sold by the brand is made of the best quality. Ultimately, her work has led her to partner with various Greek letter organizations, and she provides them with merch that bespeaks their values and truth.
Amidst monotonous trends, Jazmine believes in being creative and making original, authentic, and exclusive products. My Greek Boutique’s products are hand-crafted and designed by the creator herself, a creative element that has put the brand on the map. Instead of simply following the trends, My Greek Boutique sets the trends.
Despite having two other full-time jobs – registered nurse and mom to Madisyn – Jazmine continued to pursue a career via Etsy drop shipping. This unwavering determination led to My Greek Boutique’s official website and retail store opening, with the products now made and dispatched from in-house. Resigning from her job as a registered nurse was imperative for her to give Madisyn the life she deserved, but being a Mompreneur really pushed Jazmine forward.
Despite all the struggles, the sleepless nights, and the commitment that comes with raising a child while running a business, Jazmine persevered. My Greek Boutique is the emerging destination for sorority and fraternity merch because she pushed forward and didn’t cave in at the sight of adversaries.
From drop shipping to an online store to a retail store, Jazmine has come a long way since December 2018. Heading toward expanding and establishing her company as a wholesale entity as well is a dream in the making that motivates her and will continue to grow.