Statement pieces have been a fashion craze for a while now, but let’s be honest; not all of them are practical for everyday wear. Reni Abina, the brain behind the Lagos-based fashion brand Rendoll, is changing the game with statement pieces that are both fashion-forward and practical. Reni is all about self-expression, and her daring designs are making waves all over the world. Who says you can’t make a statement while being practical at the same time?
When it comes to fashion in Nigeria, casual wear is the norm. But let’s be real; sometimes, you need a statement piece to stand out. Unfortunately, the local market can be a bit limited in terms of statement pieces and may struggle to meet the needs of international customers. Rendoll by Reni is pushing the boundaries and creating pieces catering to local and global markets.
After finishing her education in England, Reni returned to Nigeria but found it difficult to find clothing that fits her unique style, which she developed over the years living abroad. Fostering the idea of self-expression through clothes, she started designing statement pieces for herself and her inner circle.
When a creative mind has a clear vision, brands like Rendoll emerge. Reni is well-versed in the needs of a global brand. She sources fabric internationally and adds her magic to it in Nigeria. Sharing her views about going global, she said, “if you want to be an international brand, you need to know how international brands behave. You need to study your competitors and let them inspire you. You can’t want to be a Ferrari but behave like a Toyota.”
Rendoll is on its way, and it continues to gain momentum. Reni is adding light to all the dark folds of the fashion industry. Plus size models became a debate for the world but a choice for Reni. Her brand proudly features plus-size models in campaigns. Not only is she displaying her statement pieces on plus-sized models, but all those sizes are available for the customers. Moreover, offering exemplary customer service for inclusivity, she caters to customers of mixed sizes and provides custom sizes for them.
Creating a product that truly resonates with consumers requires a deep understanding of their desires. Reni, the designer and creator behind Rendoll, has an intuitive grasp of her clientele and audience, which enables her to make striking, thought-provoking statements. With her innate talent and skill, Reni has created a fashion line that speaks to the heart and soul of those seeking to express their individuality through fashion.
Talking about boldness as a key feature of her statement pieces, Reni emphasizes that her clothes are more than just clothing but a way for people to express themselves more confidently and authentically. Adding to this, she discusses focusing more on statement pieces than producing casual wear: “We very rarely make casual clothes. Our outfits are for the days when you want to be noticed, and you want to stand out from the crowd.”
With her nose to the grindstone, Reni Abina built Rendoll around the core theme of empowering women through self-expression with clothing. As Rendoll continues to expand its reach to the global market, it is poised to become a trailblazer in the fashion industry, renowned for its stylish designs and meaningful purpose.
Get your hands on some vibrant and bold prints and styles that best suit your personality from Rendoll.
